We all know recruiters are using LinkedIn to source and connect with talent. Job seekers are using LinkedIn to seek jobs and connect with employers. But did you know that job seekers can use LinkedIn to prepare for a company interview or to learn more about the company culture? Well, they can!
Here are a couple of ways to use the information on LinkedIn to aid in your career decision-making process.
First, search and follow the company LinkedIn page. While this is the most obvious, it is a great opportunity to learn about the company culture, people and company news.
Next, look for open or public groups created by the company. They may have a group specific for job seekers. Observing and participating in the employer group discussions can give you a little insight in to how the company communicates with people; plus the added bonus of building a relationship with the employer.
Now, the GOLDEN part… conduct a people search for the specific company. You can narrow your search to just people in your department, and I recommend searching for both past and present employees. Study the length of employment, titles of positions, responsibilities, promotions, accomplishments and recommendations from other employees. This information will give you a first hand look at the culture of the company, culture of recognition, opportunities for advancement in the workplace and more.
Just as GOLDEN… contact some of the present and past employees. Ask the people you contact for feedback on the company culture, day in the life of that position, advancement; just about any of the pros and cons. People are generally very willing to share information. Their first-hand experience can provide great value in your decision-making process. Contacting people who work in that position, or have worked in that position can offer the most accurate depiction of what the job really looks like.
Some people may find this advice sneaky, but it’s really just a smart approach to using social media in your career decision-making process. Completing thorough research when deciding to make a career move is critical. Taking the time to find out as much as you can about an employer before making this decision can save one a great deal of time and agony down the road. So go forth, seek out and ask!!